BE HUMBLE, BE SLOW

Inheritance          Orientalism

Craftsmanship     Timelessness

The brand name "Songmont山下有松" evokes the artistic conception of "distant sky and lofty mountains with pines underneath" in Eastern aesthetics. The English name combines "SONG" (pine) and "MONT" (mountain), reflecting our brand's appreciation and recognition for the aesthetics and spirit of the Loess Plateau.

The Chinese name "山下有松" derives from our founder, Fu Song(付崧)'s name. The brand's imagery of "mountains and pines with people standing underneath" embodies an Eastern aesthetic, where human beings are seen as an integral part of nature, gathering and growing in harmony with the landscape.

The design of the typeface combines the standardization of print with the gracefulness of calligraphy, and the uniqueness of the brush stroke highlights the visual style of our icon.