Jamie Chung: Seeing the Spirit of Womanhood

「Carry your cure. Anywhere. Anytime」

 "Jamie is the perfect representation for the Song Collection because she is an actress, a content creator, a wife, a mom, and herself - all simultaneously. It reminds me of myself at the beginning of the brand, when I needed a perfect bag that I could carry anywhere, anytime. I’m delighted that Jamie loves the collection, and that we've finally created the perfect bag for her and women like her".

- Fu Song, Songmont Founder 



Song:
What does being elegant mean to you?

Jamie Chung:
Being elegant to me means feeling confident, being kind, being engaged and present.

Song:
If you can only name three design styles you love the most? What would they be?

Jamie Chung:
Timeless, structured, and agender. 

Song:
We talk about the texture of clothes, handbags, and artworks all the time. What would you imagine as the "texture of life"? 

Jamie Chung:
"Texture of life" is layered and intricate. Some layers are smooth, while others are textured, even prickly. Life consists of hundreds of fabrics and materials that represent the various chapters of life. It’s like the bag of Songmont that is carried through the different stages of life, growth, and failure.


Song:
What do you love about the Song Collection and why do you think it resonates with you or your styles?

Jamie Chung:
I love the design of these bags because they’re functional yet have an organic feel, with a sleek and timeless aesthetic. The interior bag / organizer is my favorite feature to the bag. Additionally, the Song Bag offers ample capacity and versatility. With the nature of my work requiring me to switch between different roles throughout the day, the Song Bag meets all my needs, saving me much time from coordinating outfits and having enough space for items I need.

Song: 

What’s your interpretation / version of Songmont's philosophy, carry your cure?

Jamie Chung: 
Good things can cure people’s hearts, just like Songmont’s bag. I’ve been using it recently, and its thoughtful design effortlessly accommodates my daily scene changes, saving my time and enabling me to handle various occasions with ease. Created by novice mother and mother of hers, Songmont embodies a touching story that always makes me feel warm. The more you use the bag, the more textures you will notice. It’s like always having your best friend for company.